Untitled
Björn Kjelltoft, Untitled
Björn Kjelltoft, Untitled
Björn Kjelltoft, Untitled
Decorative alarms
Many of my works talk about taste, consumption, branding, mass production and values. In the Biennale of Ceramics in Contemporary Art I present ceramic casts of alarm tags found on clothes in shops. I have suggested these tags as decorative elements rather than functional alarms. This gesture subtracts function and adds beauty, or at least the idea of beauty. The tag functions as a symbol or amulet in the commercial language of everyday shopping rituals. By creating non-functioning alarms I am attempting to make an absurd appropriation of this commercial language and somehow reshape or comment on its meaning.
Björn Kjelltoft
Untitled by Björn Kjelltoft was made in Albisola in 2003 during the 2nd Biennial of Ceramics in Contemporary.
